Paid campaigns on TikTok
TikTok today is already a video platform where storytelling matters more than dancing and singing. How do you succeed in this medium and reach the audience you care about most? We would like to inform you that we have considerable knowledge and experience in this area.
What is TikTok?
TikTok is based on the music app Musical.ly, whose idea was to publish lip-syncs (videos where the user moves his or her lips to well-known songs from the charts available in the database). It is a social network on which users publish short videos of up to three minutes’ duration. They can be recorded with the phone and edited in the application itself or the user can publish ready-made videos from a memory card. Today, it is safe to say that TikTok is also a video platform where storytelling plays an important role. As it turns out, it is the ability to match the qualities of a brand and its product with stories told using trends that is the key to the success that can be achieved in this medium.
What else is published there?
- your own reaction to other videos (reaction video),
- duets (a video in which two users each have half a screen and use it creatively),
- tutorial videos, i.e. educational and instructional videos,
- challenge, i.e. the user performing a task proposed by the community,
- choreography to a popular song from the charts,
- a feature film.
The content added by TikTok users is overwhelmingly entertaining or educational. There is also the phenomenon of trends and challenges here, consisting of performing one’s own creative interpretations of a chosen theme, choreography or other idea. Trends are created by tiktokers, brands or the service itself. Sometimes they are ‘picked up’ from creative and attractive commercials, films or series.
Who are the campaigns on TikTok for?
What TikTok users have in common is openness, the desire to have fun, but also valuable educational content (make-up, fashion or handicraft guides). In 2021, there were as many as 8 million TikTok users in Poland alone. They are dominated by young people – generation Z and millenials, although older users can also be spotted. The app has been gaining users of all ages for a long time; moreover, more than 60% of them are over the age of 18. What does this indicate? It shows that you can easily reach your target group with a campaign on TikTok.
- Number of downloads: 2 billion
- Number of active users worldwide: 689 million
- Poland: 8 million
Of which:
- 60% of users are 18-34 years old and 34% are 13-17 years old
- 53% are male, 47% female
- 66% of users spend more than one hour on the platform per day
- 94% of users shop online
- 30% of users have bought a product at least once as a result of an advertisement on TikTok
Why run campaigns on TikTok?
Continuous growth of users
There are more than 600 million active users on TikToku outside Poland, which offers great opportunities for campaigns in foreign markets as well. Younger generations are systematically abandoning Facebook and choosing other social media – especially those where they find their peers.
Extensive advertising system and good reach
Coverage on Facebook or Instagram has started to decrease noticeably over the years, and the ads themselves have become increasingly expensive. At the same time, the growth of new users on these platforms is no longer as high as it was for TikTok. If we add to all this the fact that TikTok Ads is a very efficient and powerful advertising system used by major brands, a campaign on TikTok becomes a very attractive form of social media promotion.
Simple and consistent type of content
The app is famous for the fact that only one type of content can be published on it: short videos, lasting a maximum of three minutes. This simplicity is a big help – especially for advertisers and creators, as it is easier to automate their creation and you know in advance what type of content you need to ‘fit in’. The uniform content format also has the unquestionable (but also not obvious) advantage that advertising videos will not differ drastically from videos created by the TikTok community – making them much more credible and authentic.
Why hire an agency to run a campaign on TikTok?
Advertising on this platform seems simple – an extensive advertising system, a simple type of content (short videos) and a large number of users. This begs the question – why hand over this work to an agency? The simplicity of the publication and message does not mean that it is easy to get noticed on TikTok. The content published by TikTokers is specific to this platform. If you are not up to date with what is happening in the app, you can very easily miss the content and lose time and money from your advertising budget. That is why it is definitely worth using our help. We have the necessary know-how and we deal with social media on a daily basis. We know what works and what doesn’t, and we can produce content that appeals to TikTok users and tells the story in their language.
How do I start a campaign on TikTok?
Just send us a brief and we’ll do the rest. We will plan and create the ads, implement them, implement the TikTok pixel, increase brand awareness. In a word: we’ll run a campaign from A to (generation of) Z. Contact us and we’ll show you our track record and offer you concrete solutions.
How do we run campaigns on TikTok?
- The first thing we do when running a campaign on TikTok (actually, even before we start) is to get to know your offer, product or service. At this stage, we want to know more about your brand, its USP, mission and other elements of your business.
- With this knowledge, we determine who we want your advertising to reach – so that it has the best effect. To put it more expertly: we define the ideal target audience for your product. This ensures that your campaign reaches potential customers and generates real profits – and without burning through your budget.
- Once we know who we are targeting with the product, we create videos and content that will convince users and turn them into your customers. We tailor all adverts to the audience – messages, videos, frames, styling and more must be tailored to the target audience.
- We then launch the campaign and monitor whether it is reaching the users it should. We ensure that the campaign is running well throughout the broadcast and make any adjustments immediately.
- During the campaign, we also ensure that it is well optimised and increasingly effective. We have some of the best Polish social media and online advertising specialists working with us – it is thanks to their experience and knowledge that we are able to get the most out of every penny spent.
- During and at the end of the campaign, we present the results to you in clear, clear and detailed reports.
