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Content marketing

Anyone who has had even a minimal interest in promoting their brand online has come across the term. And no wonder, because content marketing is one of the most effective ways of promoting yourself on the Internet. What is it and what can you achieve with it?

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It is about building a bond between the brand and its audience through valuable knowledge. This strategy produces really good results – and this is true regardless of the size of the brand and its industry. It is universal. So it’s no surprise that in 2021, as many as 82% of marketers were using content creation in their marketing strategy (Hubspot study).

Successful content marketing depends on an interesting idea, a good plan, consistency and regularity in its implementation. Meeting these requirements is, despite appearances, a difficult task – especially with so much competition on the internet.

However, we wouldn’t be a good agency if we didn’t know how to break through this crowd. We know how to keep the viewer’s attention and persuade them to buy – we deal with this on a daily basis and have tested all possible solutions. As a result, we also know what works and what doesn’t and why it works. Content marketing has no secrets for us. If you want to join the ranks of our clients and see your brand gain more and more recognition, contact us.

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What is content marketing?

Content Marketing is the strategy of using content to promote a brand and reach audiences through it.  The content should be of value to brand lovers: answering their questions, providing them with knowledge or entertainment, fulfilling their needs, and in the form they prefer (text, video, recordings, images or infographics). Well-run Content Marketing persuades audiences to take the actions you specify – such as leaving contact details, sharing content with other interested parties or buying your products. It does not have the character of direct sales (as a rule, there is a lack of persuasion and sales messages here), but it is an important link in the customer’s purchase path. Content marketing can be carried out in various ways:

  • blog (regular publication of expert articles, interviews with industry specialists, how-to guides),
  • podcast (voice-over broadcasts on the internet),
  • video (videos published on YT, can be with influencers),
  • webinars (live online meetings with an audience),
  • white papers (statistics, research, reports and analysis of industry issues),
  • e-book (industry knowledge book or guide),
  • e-mail campaign (newsletter with information for subscribers only),
  • webinar (live online meeting with fans of the brand or the industry in question),
  • infographics (knowledge communicated in an attractive way),
  • social media posts (sharing knowledge, case studies and showcasing the company’s products or work – all published on the brand’s existing social media channels)
  • and others.

Interestingly, content marketing can also work offline, as exemplified by cookbooks published by well-known brands or guides added to sports equipment.

How is content marketing created?

No strategy can be created without first analysing the industry. Therefore, we meticulously research:

  • Your audience (we determine who the product will be aimed at, who these people are and what language they use),
  • Your competitors (we analyse their quantity, quality, activities, strengths and weaknesses),
  • Your product and brand (we establish the Unique Selling Proposition, strengths and opportunities to be exploited, past activities and their effects).

Based on the results of this analysis, we prepare a strategy for you, which consists of the proposed activities, the timetable for their implementation and the expected results. We also determine the intensity and length of our activities, as well as details such as the subjects of our proposed content and the manner in which it is to be delivered.

In the next step, we set about implementing our proposed strategy and distributing the published content. We also conduct a detailed analysis of our activities so that we can improve the campaign week by week and month by month and get the most out of it for you. We present the results of our work to you every month (or other agreed time) in clear reports, which you can present to the rest of the company.

How do we know what type of content to choose?

We don’t tell from the odds. On the basis of our research and previous experience, we assess which type of content is preferred by a particular target group and is therefore the most effective. As a result, all the content we prepare is tailored to your customers and their likes and needs, so that it is eagerly read or viewed by them.

We give you more than just a service

When you choose to use our agency, you get much more than marketing your brand through content. You get to know your target audience, see what they respond best to and have the opportunity to see your business running at full capacity. We know from experience that just watching a content marketing campaign run shows you how your brand works from a whole new perspective and opens your eyes to new opportunities to promote your business. The results of running content marketing are long-term, so you’ll be able to see its effects long after the campaign has run.

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    Tears of Joy Sp. z o.o.

    ul. Białostocka 22

    03-741 Warszawa

     

    Contact us at smile@tearsofjoy.pl

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