Did you know that YouTube is the second largest search engine in the world?
Every month users type as many as 3 billion queries there! In Poland, ex aequo with Facebook, it reaches almost 90% of Internet users. As many as 57% of users search for information there just as they do on Google. In addition, YouTube videos appear on the first page of Google search results. This is a huge, often untapped potential for your brand!
Why video-SEO?
Because consumers are changing: 72% prefer watching video to reading text, and as many as 89% want more video content from brands in 2024. Traditional SEO is no longer enough – it’s time to get your content to where your customers are looking for it.
How does YouTube SEO work?
1. Analysis
We carefully study what your audiences are looking for, what phrases they type on YouTube and Google, and which topics have the highest outreach potential and generate traffic for the topics. The data is provided to us by advanced analytical tools and conclusions by an experienced team: analyst, strategist, video specialist, creative writer.
2. Content strategy
We create a video that answers the most frequently searched questions. We choose the right formats, length, narration, style and, of course, key phrases, creating first a script and then a video that is designed to catch and hold the viewer’s attention.
3. Video optimization
Every detail matters. We create catchy titles, attractive thumbnails, effective descriptions and tags to get your video to the top of search results.
4. Remarketing
We don’t stop at video. We target ads to people who have watched your videos, directing them to your website or to other longer content (such as articles).
5. Influencer marketing
Need spectacular results? Based on hard data and expert experience*, we can select an influencer who:
- will appear in a video as a lead and attract additional users,
- will create SEO-friendly content for their channel (based on our data and guidelines),
- will redirect traffic from their channel to the brand’s channel,
- or all of the above together.
* In the category of influencer campaigns, we are the most awarded marketing agency in Poland 😉
Investment in Video SEO means:
- Higher ranking in Google and YouTube search results,
- Increased engagement and reach of your content,
- A new source of valuable leads,
- Long-term effect – videos can generate traffic for years!
Take your SEO to a new level and be where your customers are really looking for answers. Contact us to get started!
